The “SPORTS MOM” Subculture
With over 48 billion children involved in organized sports globally, the “Sports Mom” subculture is exploding. You may have seen her running in heels like they are tennis shoes. She flies home from work, whips up dinner and loads the kids and their equipment into her SUV. She drops off Johnny at 6 for football, Lauren at 6:15 for dance, and Alec at 7:00 for baseball. Not second for a breather, it’s already pickup time! In all the chaos, she proudly proclaims, ” I AM MY CHILD’S BIGGEST FAN”!
Top 5 ways to identify a “SPORTS MOM”
1. Her circle of friends revolves around her child’s sports team and her friends, just like her child’s team, change with the season!
2. She spends more time in the car going to her child’s event than she spends watching the event.
3. When she pulls her child out of school for his or her sport she nervously hopes the school admistrative staff does not ask “WHY”!
4. The deciding factor on her new car purchase is how many kids can it accommodate and how much equipment!
5. She owns a cow bell and is not afraid to use it!
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